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About Allen Mireles

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So far Allen Mireles has created 68 blog entries.

How Media Training Could Have Saved Five Olympic Athletes

Media training, long considered a mainstay of public relations, is more important today than ever before, but must include the appropriate use of social media.

Recently, no fewer than five Olympic athletes have demonstrated poor judgement in their online communications, several of which resulted in harsh penalties.

British cyclist, Bradley Wiggins, showed poor judgment in tweeting about his partying after winning […]

By |Blog, Media Training|

Protecting Your Online Reputation? You’d Better Be!

Protecting your online reputation has never been more important than it is today–for all of us. As the world races to the web to search for information, what people say about you is readily accessible and easily shared. Positive reputations, painstakingly built over time, can be quickly damaged or tarnished.

As Warren Buffet has said, “It takes […]

By |Blog|

Are We Too Old For Social Media–Or Not Old Enough?

When my Dad passed away in November 2011 I stopped dying my hair. The gray strands are starting to show. Makes it hard to pass for 25, or 35–or even 45 these days. “So,” you wonder. “What does this have to do with social media, integrated marketing or even business in general?”

Not much. And yet, […]

By |Blog, Marketing, Social Media|

Marketing for Nonprofits

On June 28th I have the honor of presenting a plenary session to the Kids in Need Foundation’s (KINF) national meeting in Cleveland, Ohio. KINF’s mission is to ensure that every child is prepared to learn and succeed by providing free school supplies nationally to students most in need. They stay very busy, for obvious […]