Hertz Customer Service #Fail Amplified.

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Consumers make purchases online and via mobile phones (and even regular phones) daily, often doing online research before making a buying decision. We’ve become accustomed to searching for the best deal online, polling friends about their experiences and checking online reviews. It’s fast. It’s easy. And potentially damaging to the brands who show up online […]

What’s So Funny? How to Use Humor In Business Communications.

Winter 2014 is taking a toll on all of us. From snow to ice to mudslides, potholes and school closings, it seems that no matter where you are located—the weather has been difficult. So naturally we’re looking for things to laugh at. Humor is a serious thing. I like to think of it as one […]

Is Thought Leadership Just Business Jargon?

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I’m tripping over thought leadership these days. Stubbing my toes on #thoughtleader hashtags and barking my virtual shins on “how to become a thought leader” articles and posts. Welcome to our digital world. With the rise in popularity of inbound marketing, content creation, and the ongoing migration of offline to online, the terms “thought leader” […]

“Buddy Can You Spare A Dime?” Crowdraising With Social Media.

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UPDATE: We have mailed a check for $1,645.65 to the Grendalee Alvarado Fund in Boston. I was so pleased and touched to learn that Splitzee generously donated back their fees to our fundraising effort. I have sent a handwritten note with the check and have printed out the comments people made with their donations so […]