Customer Service and the Social Web: A Cautionary Tale
I’m actually a nice person. I try to be helpful. I add value and I am often compassionate. I’m also an excellent customer since I network and provide word-of-mouth referrals. Most of the time. Things have been difficult this last week, what with the funeral, getting the 16 year old back to school and catching up with work after having been out of town. The garden is choked with weeds, the house so scary that I had been debating hiring one of those emergency cleaning crews that come in after a major catastrophe. The pressure has been intense. I worked most of ...
Rev Up Your Social Media Engine – Ford’s Scott Monty to Drive Sept. 4 Workshop at WGTE Public Media
Whether you’re already a social media maven or don’t know a poke from a tweet, you’ll be a more effective online spokesperson for your organization after attending this year’s Professional Development Workshop. Scott Monty, global digital and multimedia communications manager for Ford Motor Co., Detroit, is an expert on corporate use of social media who also writes on the topic for The Social Media Marketing Blog at www.scottmonty.com. In his talk, he will review guidelines and lessons that companies of any size can use as they enter the world of social media. Make your reservations now for the Northwest Ohio Chapter’s annual ...
Blog
Returning Home After A “Mostly Unplugged” Vacation
We’re on the road right now, heading home to Ohio after two weeks of camping by the ocean in Maine. Two weeks filled with sun and sand and surf; the faces and voices of loved ones and close friends. We’ve filled our bellies with lobster, walked the island from end to end, partied on the beaches and almost tripped over skunks in the night. Caught up on each others’ stories, celebrated triumphs... [Read more]
Jesse Mireles: Award Winning Graphic Designer and Artist
Today is Thursday, July 15, 2010; an anniversary of sorts. For the past 25 years, my husband, award winning graphic designer, Jesse Mireles, has served as art director and graphic designer for Metroparks of the Toledo Area. His creative genius has produced the visual images we have come to associate with our Metroparks system; the posters, flyers, signs, magazines, maps advertisements, web site,... [Read more]
Survey: Describe Twitter’s Personality. Does It Have One?
Twitter Image courtesy of Twitterhea Does Twitter have a personality? If it does, could you describe it? I’ve read several posts on social media and social networking, and personality issues, including posts like “Top 10 Twitter Personalities” and Dan Zarella’s Psychological Profiling via Twitter. But what of the social network itself? I am working with Assistant Professor, Iryna Pentina,... [Read more]
Dell Earns Forrester Research’s Prestigious “Voice of the Customer” Award
As a social media consultant I have often cited Dell for its work in social media. Today I use Dell as an example of a corporation using social media to connect with customers; really listen to complaints and suggestions; and begin the work of making changes in its processes. Social media consultant, Mack Collier, predicts that this type of event “…is an example of the next evolution of social... [Read more]
Digital Hoarders and Using the Social Media Lightsaber
Darth Vader with the Social Media Lightsaber Every really good conference or meeting offers up a new phrase, a moment of amusement, and a reason to ponder. Our session with Dell earlier this week was no exception. It went something like this… During a morning session at Dell’s first CAP day (Customer Advisory Panel. Read more here.) one of the participants described herself as a “digital... [Read more]
So Dell Didn’t Need Kevlar Vests After All: Thoughts On The First CAP Day
Dell CAP Days Meeting Visualization by Sunni Brown When Dell invited me to take part in its first Customer Advisory Panel (#DellCAP on Twitter) my initial response was to decline. I was done. I had been a brand evangelist since 1997 and had bought, leased, recommended and talked about Dell computers–for years. Then I had a long, drawn out and frustrating Dell experience that included hardware... [Read more]
An Unexpected Use of Facebook–Or Is It?
The other night I was immersed in my work when my 17 year old came into the office. One look at his face told me it was an emergency. And it was. He had just learned of the murder of one of his friends. He was devastated. What I find disturbing is that he found out about her death from a member of the media who “friended” him on Facebook as a means of getting background information... [Read more]
Taking social media offline?
We often forget (or at least I do) that we can take social media offline–in a phone call, or face-to-face meeting for instance. It is so easy to stay busy with work, to keep contacts at the tweeting, friending, posting, commenting, and emailing level. And yet, reaching out and connecting over the phone, or over coffee or a meal, is a valuable step in getting to know someone better. And social... [Read more]
View from the other couch
Posted via web from Allen’s Posterous Read More →
Google Seems to Have Misplaced My Facebook Fan Page—Have You Seen It Anywhere?
Until recently a search on my name in either Google or Yahoo produced the same results: my website and blog, my profiles on LinkedIn, Facebook, and Twitter; and my fledgling Facebook fan page for my social media consulting business. As a social media consultant, I have used my name as a search term to demonstrate that social networking sites come up early as search results. I have also done this to... [Read more]
I am an experienced marketing strategist, coach, and public speaker who specializes in teaching businesses how to engage with customers and prospects online using social media and social networking.
Do you need to start integrating social media and social networking into your marketing? Contact me to set up a consultation.
