Celebrating Four Years of Providing Help and Hope: #Milaap4Hope


The Hope Project is a campaign to inspire urban masses towards empowering rural women through small contributions. What makes this project special is that the women in this case are ex-Devadasis and the possibility of self-reliance through entrepreneurship is a ray of fierce hope for them. milaap.org What would you say if you were told […]

Hertz Customer Service #Fail Amplified.


Consumers make purchases online and via mobile phones (and even regular phones) daily, often doing online research before making a buying decision. We’ve become accustomed to searching for the best deal online, polling friends about their experiences and checking online reviews. It’s fast. It’s easy. And potentially damaging to the brands who show up online […]

What’s So Funny? How to Use Humor In Business Communications.

Matthew Grapengieser - (Creative Commons)

Winter 2014 is taking a toll on all of us. From snow to ice to mudslides, potholes and school closings, it seems that no matter where you are located—the weather has been difficult. So naturally we’re looking for things to laugh at. Humor is a serious thing. I like to think of it as one […]

Is Thought Leadership Just Business Jargon?


I’m tripping over thought leadership these days. Stubbing my toes on #thoughtleader hashtags and barking my virtual shins on “how to become a thought leader” articles and posts. Welcome to our digital world. With the rise in popularity of inbound marketing, content creation, and the ongoing migration of offline to online, the terms “thought leader” […]