Adding Social Media To Your Marketing. Where Do You Start?

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Adding social media to your marketing mix can feel overwhelming. Where do you start? A client recently compared it to walking into a hardware store filled with tools and solutions for problems you didn’t even know you had. He was describing his sense of overwhelm and confusion in trying to decide what to do first [...]

Anyone Noticing Your Company’s Facebook Page Updates Now?

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    The grumbling is growing. Marketers are getting frustrated that fans seem not to be noticing their Facebook page updates. For some, engagement seems to be lessening since Facebook introduced the Timeline format. This is anecdotal however. There is little data to support this now. Some surveys show increases in fan engagement. Some, like [...]

It’s Automagic: Use LinkedIn Answers, Build Your Reputation

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    This post first appeared on the V3im.com blog on April 10, 2012 We’ve talked about the benefits of using LinkedIn as a tool for networking and developing new business leads. Using the LinkedIn Answers section is an effective way to build your reputation as an expert in your industry. Answering a few questions every day can become [...]

Dell Continues to Deliver On Promises

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          Dell continues to deliver on the promises it has made to its customers and to #DellCAP members. I write this one day after receiving a new Dell XPS 13 Ultrabook to review, so bear this in mind as you read. I am currently happily and busily working on both a MacPro [...]