We often forget (or at least I do) that we can take social media offline–in a phone call, or face-to-face meeting for instance. It is so easy to stay busy with work, to keep contacts at the tweeting, friending, posting, commenting, and emailing level. And yet, reaching out and connecting over the phone, or over coffee or a meal, is a valuable step in getting to know someone better.
And social media is all about building relationships, right?
I just summoned up my courage and called a Facebook friend and Twittermate I have never spoken to before to wish him Happy Birthday. It was nice to hear his smiling voice (and he didn’t hang up on me). Good exercise.
How often do you reach out to social media friends and followers? Have you had success in building stronger business relationships in this manner?