In 2012, the pressure to get involved in social media and online marketing is intense, especially as nonprofits are feeling the effects of a tight economy and decreasing funding sources. While some nonprofit organizations have learned to negotiate the world of social media and digital technology effectively, many more are struggling with small staffs, smaller budgets and lack of experience in using social networking and social media to help meet organizational goals.
Enter Heidi Massey and the CommunityConnective, a firm founded to help nonprofit organizations come into the 21st century. The CommunityConnective is coordinating Chicago Counts 2012, an event designed to offer nonprofit professionals and volunteers a cost effective entry to the world of technology, social media and social networking. Chicago Counts 2012 will take place on June 9, and will feature more than 25 breakout sessions with topics ranging from social media and social networking for nonprofits to using search and open data effectively. Integrated marketing and social media strategist, Allen Mireles, will provide the opening keynote and James Carlson, of SchoolFactory.org, will provide the closing keynote session.
According to Ms. Massey, the event name “Chicago Counts” stands for COnference Uniting Nonprofits and Technology. Chicago Counts 2012 targets nonprofit professionals and volunteers but is open to the public. Event sessions are kept deliberately small to allow attendees personalized attention. The low cost for the event, $35 for a a full day of sessions and lunch, is also deliberate; designed to make the event affordable for the smallest nonprofit organization. Chicago Counts 2012 is sponsored by Pierce Family Charitable Foundation, Mobile Citizen, LISC Chicago and SNtial Technologies.
Chicago Counts 2012 speakers and topics include:
Opening Keynote: Should Your Nonprofit Dive Headfirst Into Social Media? 6 Critical Questions to Answer Before You Leap (Allen Mireles)
- Good Marketing = Be Gutsy (Mana Ionescu)
- Security In The Cloud Or Securing The NFP (Vince McCaskill)
- The State Of NP Tech Foundation Funding (David Krumlauf)
- Evolution Of Web Video And Implications For Nonprofits (Anthony Bernas and Brad Manilla)
- Social Fundraising: Getting It Right (Estrella Rosenberg)
- Pinterest For Nonprofits (Meghan Jane Stegemann)
- Visual Storytelling In The Digital Age (Trina Chiasson)
- Setting Up Your Digital Newsroom (Sally Duros)
- Trick Up Your Google Analytics (Keidra Chaney)
- From YouTube To Livestream: Getting Social With Video (Mike Ewing)
- Incorporating Email Into Your Marketing Outreach For Cost-Effective, Driven Results
- (Lisa Ghisolf)
- Event Planning On A Shoestring Budget: It’s Easier Than You Think! (Sara Altier)
- Facebook For Nonprofits (Allen Mireles)
- Humane Resources (David Eads)
- Content Chemistry (Andy Crestodina)
- How Not To Be A Douchebag: Social Media For The Rest Of Us (Gordon Dymowski)
- Google AdWords: How To Get The Most Out Of Your $10,000 Each Month
- (Anthony Hoell & Michael Des Jardins)
- Collaboration Tools (Lauren Haynes)
- Mobile For Nonprofits (Mark Rickmeier & Kate Garmey)
- Making Authentic Connections Through Social Media
- (Shawn Agyeman & Myles Dannhausen)
- Social Change Filmmaking (Emile Cambry)
- Start a Nonprofit Blog That Doesn’t Stink (Keidra Chaney)
- Search: Faster Research, Better Results (Barbara Iverson)
- CRM And Social Content Management Tool Hybrids
- (David Eads, Facilitator; Douglas Miller, Panelist; Tim Sarrantonio, Panelist)
- How To Rethink Social Media When There’s No Time For Social Media
- (Christine Cupaiuolo)
- Open Data: How To Use Government Data For Nonprofit Success (Kate Eyler-Werve)
- Closing Keynote (James Carlson)
So who’s got time to learn this stuff?
Are you in the Chicago area on June 9th? Then you do. Chicago Counts 2012 starts at 8AM and runs until 5PM. The event will take place on the 8th floor of 1104 South Wabash in Chicago. Tickets costs $35 and include include lunch by Wow Bao. For more information or to purchase your tickets visit http://chicagocounts2012.eventbrite.com/. Visit CommunityConnective.net for more information about other upcoming events and related services.
Allen Mireles is president of Allen Mireles Marketing, a an integrated marketing and social media consultancy in Toledo, Ohio. You can find Allen on Google+ and Twitter.