The Friday Hangout: Gini Dietrich Talks Reputation Management

image-of-Gini-Dietrich-Arment-DietrichThis week on the Friday Hangout, we’re lucky to have Gini Dietrich, CEO of Arment Dietrich, chief blogger at Spin Sucks and Co-author (with Geoff Livingston) of “Marketing in the Round” join us to talk about reputation management.

Reputation management is something that none of us, individuals, brands and organizations, can take for granted in today’s 24/7 online world. According to Gini Dietrich, “You can no longer pretend you won’t be affected by upset stakeholders. You are no longer in control. Your customers control everything, from your brand to who buys from you.”

Word.

Wait! What? The Friday Hangout?

Oh… you hadn’t heard yet. The Friday Hangout is pretty much what it sounds like. A practical use of the Google Plus Hangout to gather some of the movers and shakers in online marketing and hear their thoughts (and pick their brains) on some of the latest trends in digital marketing.

The Friday Hangout takes place on Google Plus (and on Youtube) on Friday afternoons at 2:00 PM EST (11:00 AM PST). Join us and tweet or post your questions for the panel.

See you then!

 

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