Case in point. Facebook announced its new Timeline for Pages feature yesterday and the news was shared with great enthusiasm. Brands are working feverishly now to reformat Facebook Pages to feature the Timeline cover images and to understand what they gain and what they lose in the revised format.
Pinterest also includes language that reads: “YOU ACKNOWLEDGE AND AGREE THAT, BY ACCESSING OR USING THE SITE, APPLICATION OR SERVICES OR BY POSTING ANY MEMBER CONTENT ON THE SITE, APPLICATION OR THROUGH THE SERVICES, YOU ARE INDICATING THAT YOU HAVE READ, UNDERSTAND AND AGREE TO BE BOUND BY THESE TERMS, WHETHER OR NOT YOU HAVE REGISTERED WITH THE SITE AND APPLICATION. IF YOU DO NOT AGREE TO THESE TERMS, THEN YOU HAVE NO RIGHT TO ACCESS OR USE THE SITE, APPLICATION, SERVICES OR SITE CONTENT.
If you accept or agree to these Terms on behalf of a company or other legal entity, you represent and warrant that you have the authority to bind that company or other legal entity to these Terms and, in such event, “you” and “your” will refer and apply to that company or other legal entity.”
ALWAYS. Always. Take the time to read the words of the terms of service before you start. The language is often confusing to the average bear, which doesn’t help, but you must know what is allowed and what is not. If you don’t you may well regret it.
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