Five Steps to Digital Spring Cleaning

Spring Cleaning

This post first appeared on SpinSucks.com on April 24, 2013 Here in Ohio the forsythia is about to bloom, trees are budding, and daffodils are everywhere. Spring has sprung, which means it’s time to start the annual spring cleaning. It happens every year. And, in between washing walls and windows, putting away sweaters and mittens, [...]

The Friday Hangout: Danny Brown Talks Social CRM

image-of-Danny-Brown-VP-Partner-Strategy-Jugnoo

This week on The Friday Hangout we welcome my friend, and Arment Dietrich client, Danny Brown, VP, Partner Strategy at Jugnoo Inc., an internet and media technology company for consumers and business. Danny is an award-winning marketer and blogger, and author of “The Parables of Business”, offering business strategies and advice through the art of [...]

How Media Training Could Have Saved Five Olympic Athletes

IMage of Lolo Jones Olympics 2012 Wikimedia Commons

Media training, long considered a mainstay of public relations, is more important today than ever before, but must include the appropriate use of social media. Recently, no fewer than five Olympic athletes have demonstrated poor judgement in their online communications, several of which resulted in harsh penalties. British cyclist, Bradley Wiggins, showed poor judgment in tweeting about his partying [...]

The Friday Hangout: Gini Dietrich Talks Reputation Management

image of Arment Dietrich website

This week on the Friday Hangout, we’re lucky to have Gini Dietrich, CEO of Arment Dietrich, chief blogger at Spin Sucks and Co-author (with Geoff Livingston) of “Marketing in the Round” join us to talk about reputation management. Reputation management is something that none of us, individuals, brands and organizations, can take for granted in [...]