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Hertz Customer Service #Fail Amplified.

Consumers make purchases online and via mobile phones (and even regular phones) daily, often doing online research before making a buying decision. We’ve become accustomed to searching for the best deal online, polling friends about their experiences and checking online reviews.

It’s fast. It’s easy. And potentially damaging to the brands who show up online as […]

By |Blog, Customer Service|

What’s So Funny? How to Use Humor In Business Communications.

Winter is taking a toll on all of us. From snow to ice to mudslides, potholes, and school closings, it seems that no matter where you are located—the weather has been difficult. So naturally, we’re looking for things to laugh at. We need humor.
Humor is a serious thing. I like to think of it as […]

By |Blog|

Is Thought Leadership Just Business Jargon?

I’m tripping over thought leadership these days.

Stubbing my toes on #thoughtleader hashtags and barking my virtual shins on “how to become a thought leader” articles and posts.

Welcome to our digital world.

With the rise in popularity of inbound marketing, content creation, and the ongoing migration of offline to online, the terms “thought leader” and “thought leadership” […]

By |Blog|

“Buddy Can You Spare A Dime?” Crowdraising With Social Media.

UPDATE: We mailed a check for $1,645.65 to the Grendalee Alvarado Fund in Boston. I was so pleased and touched to learn that Splitzee generously donated back their fees to our fundraising effort. I have sent a handwritten note with the check and have printed out the comments people made with their donations so the […]