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Flipboard: The “Next Big Thing” for Public Relations

Are you using Flipboard yet? You should be. The digital social magazine app aggregates content from across the web and displays it in lush, four-color magazine format. You “flip” the pages as you scroll through magazines created around the topics that interest you.

Entertaining. Impactful. Mobile.

Flipboard was introduced to the marketplace in 2010 and is installed […]

Persuasion: 6 Principles That Power PR Success

What’s the difference between success and failure? More often than not, it’s the ability to persuade.

In public relations, persuasion is a vital component of everything we do.

Think about it. Building relationships, creating compelling content, managing crises, and reputations, media and blogger outreach, public speaking, sharing and connecting with social media, getting our colleagues, clients, and […]

By |Blog, Marketing, Public Relations|

PR Is Facing Challenges, But They’re NOT Insurmountable!

Does the public relations industry face challenges? In a word, yes.

Why? In part, because public perception of the role of PR ranges from a complete lack of understanding of what public relations is, to the idea that PR consists of nothing but creating “buzz” or “spin”… or worse.

Like this.

“Ironically, public relations has a huge PR […]

By |Blog, Public Relations|

Seven Tips for Preparing for a Broadcast Interview

This post originally appeared on SpinsSucks.com on April 10, 2012

You Want Me? Not My Client?
Last month I was interviewed on a CBS affiliate’s public affairs program about the viral success of the Kony 2012 video. According to the Wall Street Journal, The Kony 2012 video has set the mark as the fastest spreading viral video ever.

The show’s host was interested in […]

By |Public Relations|