For the past 23 years we’ve worked with clients in industries ranging from retail and manufacturing to education, healthcare and technology. We have developed and implemented strategic marketing public relations campaigns for non-profits, healthcare, special events, financial planning, and human resources consulting. We’ve developed corporate identity programs and new product introduction programs for plastics, early childhood education, technology, and non-profit sectors.
We’ve created content for marketing collateral including capabilities brochures, direct mail and sales support materials and have written by-lined articles, white papers, case studies and news releases for clients in environmental risk management, manufacturing, technology and healthcare. We’ve written blogs for clients and as served as guest bloggers for national marketing and public relations blogs. We’ve also managed online communities, conducted influencer outreach campaigns and participated in national campaigns as influencers.
2012-2015 and 2010-2011
Managed marketing public relations, special events and tradeshows for manufacturer and global e-commerce retailer in garden and giftware industries. Shaped and implemented social media marketing and public relations strategy, managed print and electronic advertising, coordinated publicity and promotions for special events and tradeshows in Atlanta and Chicago, created social network profiles, and maintained content creation for social media channels and artist blog.
Beltsville, Maryland and Chicago, Illinois
Served as subject matter expert (SME) and member of the blogging team for public relations software company, Vocus, and then for parent company Cision, after Vocus was acquired by Cision.
Included, as inlfuencer and blogger, in the 2015 Chrysler 200 Media Drive in Lousiville Kentucky. Wrote blog post detailing media drive and new product introduction process for the 2015 Chrysler 200.
Art Van Furniture
Managed influencer outreach and list development for open house promoting national furniture chain’s expansion into the Ohio market. Coordinated local vendors and entertainment providers for special event targeting NW Ohio women and managed local promotion and influencer outreach for event.
Arment Dietrich, Inc.
Functioned as Acting Vice President for Chicago-based integrated marketing and social media firm managing six accounts across cross-functional industries including manufacturing, education, professional services, and retail. Innovated integrated marketing, digital public relations, media relations, content marketing and social media strategies.
Exploring Social Media Business Summit
Toledo, Ohio and Louisville, Kentucky
Functioned as local liaison/project manager for inaugural Exploring Social Media Business Summit, NW Ohio’s first digital/social business conference, spearheaded by social media expert, speaker, and author, Jason Falls. Managed in-market publicity and social media marketing resulting in local media placements and interviews, meeting attendance goals. Event was the first in a series of social media business summits conducted across the country in subsequent years.
Served as public relations and social media marketing counsel for Marco’s Franchising, LLC, known as the fasted growing pizza company in the United States. Leveraged social media expertise to provide social media audit, strategic digital and social media recommendations and policies. Provided social media coaching and training for internal teams.
Master Chemical Corporation
Provided public relations counsel including B2B content creation and media relations for global supplier of industrial coolants. Numerous placements in industry trade media. Responsible for content creation for press releases and media alerts, new product introductions, website and case studies. Provided social media audit and high-level coaching to Executive Team.
Auburn Hills, Michigan
Served as public relations and marketing communications counsel for full service research firm based in Auburn Hills, Michigan. Responsible for media relations and publicity; developed trade show sales strategy and collateral content, wrote content and managed direct mail campaigns for trade shows and special events.
Global Works Systems, Inc.
Provided oversight for production of strategic marketing and branding communication processes for prominent healthcare IT firm, now a subsidiary of United Health Care. Facilitated content development for corporate identify initiative, trade show display, and marketing collateral. Served as creative director for logo and corporate identity development.
Central Park West Rehabilitation Center
Served as marketing and public relations counsel for physical rehabilitation center specializing in physical therapy, kinesiotherapy and aquatic therapy. Responsible for development of marketing strategy; management of media relations and publicity; development and execution of physician marketing program resulting in increased patient referrals; content creation and project management for sales collateral materials and first website.
Clients and Partners Listing
- Unison Behavioral Health Group
- Promedica Flower Hospital
- Mercy Hospital and Health Services
- Promedica Goerlich Center
- CPW Health Center
- Medical Value Plan
- Global Works Systems, Inc.
- Ingenix (United Health Care)
- GE Healthcare
- F1 Technologies
- Technology Solutions, Inc.
- Mission Control Systems, Inc.
- University of Toledo
- Bowling Green State University
- St. John’s Jesuit High School
- A Child’s Way, Inc.
- Fiat/Chrysler Corporation
- Master Chemical Corporation
- Advanced Blending Technologies, LLC
- Effective Environmental Solutions, Inc.
- Art Van Furniture
- Marco’s Pizza
- Carruth Studio
- Wedding Window
- Calphalon Corporation
- Choice Communications
- Roether Gallery
- Costa Rica Luxury Rentals
- Demand Success 2014
- Chicago Counts! 2012
- Kids in Need Foundation 2012
- Exploring Social Media Business Summit 2011
- Lucas County Prevention Conference
- Women’s Entrepreneurial Network Regarding Women Conference
- Tenacity 5
- Big Leap Creative
- Arment Dietrich
- R/P Marketing Public Relations
- Creative Oxygen
- Effective Environmental Solutions
- Breezy Hill Marketing
- Roemer Insurance
- Gongos Research
- HST Associates
- Marketplan, Inc.
- Oak Wood Associates, Ltd
- Sheroian and Associates
- Horticultural Research Institute
- Olander Park System
- Citifest, Inc.
- Ohio Assn of Second Harvest Foodbanks