Customer Service and the Social Web: A Cautionary Tale

I’m actually a nice person. I try to be helpful. I add value and I am often compassionate. I’m also an excellent customer since I network and provide word-of-mouth referrals. Most of the time. Things have been difficult this last week, what with the funeral, getting the 16 year old back to school and catching up with work after having been out of town. The garden is choked with weeds, the house so scary that I had been debating hiring one of those emergency cleaning crews that come in after a major catastrophe. The pressure has been intense. I worked most of ...

Rev Up Your Social Media Engine – Ford’s Scott Monty to Drive Sept. 4 Workshop at WGTE Public Media

Whether you’re already a social media maven or don’t know a poke from a tweet, you’ll be a more effective online spokesperson for your organization after attending this year’s Professional Development Workshop. Scott Monty, global digital and multimedia communications manager for Ford Motor Co., Detroit, is an expert on corporate use of social media who also writes on the topic for The Social Media Marketing Blog at www.scottmonty.com. In his talk, he will review guidelines and lessons that companies of any size can use as they enter the world of social media. Make your reservations now for the Northwest Ohio Chapter’s annual ...

Whether you’re already a social media maven or don’t know a poke from a tweet, you’ll be a more effective online spokesperson for your organization after attending this year’s Professional Development Workshop.

Scott Monty, global digital and multimedia communications manager for Ford Motor Co., Detroit, is an expert on corporate use of social media who also writes on the topic for The Social Media Marketing Blog at www.scottmonty.com. In his talk, he will review guidelines and lessons that companies of any size can use as they enter the world of social media.

Make your reservations now for the Northwest Ohio Chapter’s annual workshop:

• Friday, Sept. 4
• 8 a.m. to noon
• WGTE Public Media, 1270 S. Detroit Ave.
• $35 members | $55 non-members | $20 students

RSVP to Kari Bucher, 419-867-8792 or klbmomof4@sbcglobal.net

WGTE Public Media is generously opening its facilities to PRSA for a busy morning that will begin with coffee and refreshments starting at 8 a.m., followed by Monty’s presentation at 8:30. The remainder of the time will be spent in rotating table discussions led by local practitioners with experience using social media as a relationship-building tool. A related Webinar from PRSA will fill out the final hour of the half-day session.

About Scott Monty

Monty is a marketing and communications professional focused on the digital industry — specifically on social media. His career spans a number of industries such as healthcare, pharmaceutical, biotech, travel, automotive, tech and communications, and includes a wide range of clients from start-ups to Fortune 500 companies.

At Ford, where social media is being integrated into many facets of the business, Monty provides strategic advice on all social media activities across the company, from blogger relations to marketing support, customer service to internal communications and more.

Scott received his master’s in medical science from Boston University’s School of Medicine concurrently with his MBA from BU’s Graduate School of Management. An active blogger and podcaster, Monty is known in social media circles for coining the phrase “tweetup.”