Integrated Marketing and Social Media
The grumbling is growing. Marketers are getting frustrated that fans seem not to be noticing their Facebook page updates. For some, engagement seems to be lessening since Facebook introduced the Timeline format. This is anecdotal however. There is little data to support this now. Some surveys show increases in fan engagement. Some, like [...]
This post first appeared on the V3im.com blog on April 10, 2012 We’ve talked about the benefits of using LinkedIn as a tool for networking and developing new business leads. Using the LinkedIn Answers section is an effective way to build your reputation as an expert in your industry. Answering a few questions every day can become [...]
Facebook introduced its new Timeline for business pages last week and with the new layout, changes to what brands can and cannot do on their Facebook pages. Opinions about the new look and functionality range from utter despair (because Facebook has changed things yet again and who has time for this?) to a sense of [...]
Don’t censor the web. Please. On January 24th, the Senate will begin voting on the Protect IP Act (PIPA), which is opposed by millions of Americans. While the stated intent of the Protect IP Act is to fight online piracy, the net effect will be censorship of the web. There are other and more effective [...]
Allen is an excellent writer and enjoys researching new material that she is unfamiliar with. Allen is very current in her field and continually is researching what is new in the field of Marketing and Public Relations. She has helped me to deliver more value to my company and to help our company advance our goals. Mark W. Sherer, manager-Communications at Master Chemical Corporation
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