Survey: Does Twitter have a personality? If it does, could you describe it? I am working with Assistant Professor, Iryna Pentina, Ph. D., of the Marketing and International Business department at The University of Toledo on a research project to determine exactly that. We want to understand if personalizing social networks, starting with Twitter, may lead to increased activity by those who think their personalities match their social network

Every really good conference or meeting offers up a new phrase, a moment of amusement, and a reason to ponder. Our session with Dell earlier this week was no exception. New phrase: “digital hoarder”. Moment of amusement: Darth Vader using his social media lightsaber to take Dell down. Reasons to ponder: too many to list here.

Dell’s first Customer Advisory Panel (CAP) was a day filled with discussion, brainstorming and idea sharing on topics including purchase process, product use, Dell.com, customer support and even recycling. Dell has stated that it is committed to delivering on their promise to execute ideas and key changes where possible and to stay accountable for customer feedback.

Social media is all about building relationships. Reaching out and connecting over the phone, or over coffee or a meal, is a valuable step in getting to know someone better. How often do you reach out to social media friends and followers? Have you had success in building stronger business relationships in this manner?

On Twitter I tweet about social media and its use in business. This theme is reflected in the people I recommend for #FollowFriday. This post details some of the reasons I recommend people for today’s #FollowFriday on Twitter.