Toward the end of the day yesterday the big news in social media included serious privacy concerns about the Facebook changes and Google Plus (G+) users’ new ability to share their Circles with one another. Yet my eye was drawn to an update in my news stream: Dell’s Richard Binhammer (or @Richard atDell on…
Last week Dell brought members of its inaugural Consumer Advisory Panel back to Austin to showcase the progress they had made over the past year. Dell formed its Consumer Advisory Panel (DellCAP) last year in response to customer complaints about issues ranging from product quality to customer support–and everything in between. The company hosted 30…
As a social media consultant I have often cited Dell for its work in social media. This week, in the same week that Dell earned the prestigious “Voice of the Customer” award from Forrester Research, its social media team released “CAPtivating Conversation: Dell CAP Days Participants Speak Their Mind”; video of the participants in its inaugural Customer Advisory Panel.
Every really good conference or meeting offers up a new phrase, a moment of amusement, and a reason to ponder. Our session with Dell earlier this week was no exception. New phrase: “digital hoarder”. Moment of amusement: Darth Vader using his social media lightsaber to take Dell down. Reasons to ponder: too many to list here.
