#DellCAP - Allen Mireles Marketing

Allen Mireles September 28, 2011

Dell Uses G+ Hangouts for Customer Service

Image-of-Dell's-Lionel-Menchaca-and-Richard-Binhammer-with-Jeremiah-Owyang,

Toward the end of the day yesterday the big news in social media included serious privacy concerns about the Facebook changes and Google Plus (G+) users’ new ability to share their Circles with one another. Yet my eye was drawn to an update in my news stream: Dell’s Richard Binhammer (or @Richard atDell on [...]

Filed Under: Blog Tagged With: #DellCAP, Allen Mireles, allenmireles, customer service, dell, G+, Google Plus, Hangout, Richard Binhammer 1 Comment

Allen Mireles July 29, 2011

#DellCAP 2011 Review: Wowed By Dell’s Social Media Listening

Last week Dell brought members of its inaugural Consumer Advisory Panel back to Austin to showcase the progress they had made over the past year. Dell formed its Consumer Advisory Panel (DellCAP) last year in response to customer complaints about issues ranging from product quality to customer support–and everything in between. The company hosted 30 [...]

Filed Under: Blog Tagged With: #DellCAP, Allen Mireles, allenmireles, dell, Dell CAP Days, DellCAP Reunion, listening, michael dell, Radian6, social listening, social media, social media marketing 4 Comments

Allen Mireles July 2, 2010

Dell Earns Forrester Research’s Prestigious “Voice of the Customer” Award

As a social media consultant I have often cited Dell for its work in social media. This week, in the same week that Dell earned the prestigious “Voice of the Customer” award from Forrester Research, its social media team released “CAPtivating Conversation: Dell CAP Days Participants Speak Their Mind”; video of the participants in its inaugural Customer Advisory Panel.