Toward the end of the day yesterday the big news in social media included serious privacy concerns about the Facebook changes and Google Plus (G+) users’ new ability to share their Circles with one another. Yet my eye was drawn to an update in my news stream: Dell’s Richard Binhammer (or @Richard atDell on…
Last week Dell brought members of its inaugural Consumer Advisory Panel back to Austin to showcase the progress they had made over the past year. Dell formed its Consumer Advisory Panel (DellCAP) last year in response to customer complaints about issues ranging from product quality to customer support–and everything in between. The company hosted 30…
As a social media consultant I have often cited Dell for its work in social media. This week, in the same week that Dell earned the prestigious “Voice of the Customer” award from Forrester Research, its social media team released “CAPtivating Conversation: Dell CAP Days Participants Speak Their Mind”; video of the participants in its inaugural Customer Advisory Panel.
Dell’s first Customer Advisory Panel (CAP) was a day filled with discussion, brainstorming and idea sharing on topics including purchase process, product use, Dell.com, customer support and even recycling. Dell has stated that it is committed to delivering on their promise to execute ideas and key changes where possible and to stay accountable for customer feedback.
