Facebook Timeline for Brands: Game Changer or Not?

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Facebook introduced its new Timeline for business pages last week and with the new layout, changes to what brands can and cannot do on their Facebook pages. Opinions about the new look and functionality range from utter despair (because Facebook has changed things yet again and who has time for this?) to a sense of [...]

Social Media Book Review: Brian Carter’s “The Like Economy”.

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“I had harbored a theory—shared by others— that Facebook didn’t work. But I tested that theory and found profits instead.” Brian Carter, The Like Economy: How Businesses Make Money With Facebook STOP YOUR SEARCH! Brian Carter’s The Like Economy is just the book you have been looking for. And here’s why. As a society we appear [...]

Social Media Marketing Is More Than Facebook And Twitter.

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This guest post is written by Michael Dolen, founder and CEO of the popular online forum, CreditCardFroum.com. What’s social media? Most of us think of Facebook, Twitter, and maybe even LinkedIn. However there’s something else that falls into this category: forums/message boards. Because they’ve been around since the dawn of the internet, they’re not nearly as [...]