Integrated Marketing and Social Media
I was scrolling through my Facebook newsfeed last night when I saw an update from B.L. Ochman, a social media friend and colleague whose account had just been hacked. She clicked on a link, which unleashed the Trojan Ramnit on her Facebook account. While this worm has created untold headaches for the Facebook account holders [...]
How will we remember 2011? A year filled with huge change on a global, local and personal level. Social media played an integral part and continues to impact our lives–in ways we don’t always stop to think about. Social media tools are developing and evolving at breakneck speed, presenting incredible opportunity and risk at the [...]
I hired Allen to perform PR, marketing and social media activities for my Exploring Social Media Business Summit in Toledo, Ohio in May 2011. The event was an outstanding success and it was largely due to Allen’s hard work and contribution to the effort. She went above and beyond, securing media coverage and partnerships I hadn’t thought possible, was always willing to dig deeper and do more and was incredible to work with. Excellence is the word I think of when I think of Allen. She is excellent. Jason Falls, social media expert and co-author of No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing
This post first appeared on SpinSucks.com on April 24, 2013 Here in Ohio the forsythia is about to bloom, trees are budding, and daffodils are everywhere. Spring has sprung, which means it’s time to start the annual spring cleaning. It happens every year. And, in between washing walls and windows, putting away sweaters and mittens, [...]
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