Integrated Marketing and Social Media
Seth Stevenson’s April 24th post on Wired.com got a lot people talking about Klout–again. “What is Klout and why do we care?” they wondered, their words flying across the social networks and microblogs of the web. Stevenson’s post started by telling the story of a guy interviewing for a VP position in a [...]
Facebook introduced its new Timeline for business pages last week and with the new layout, changes to what brands can and cannot do on their Facebook pages. Opinions about the new look and functionality range from utter despair (because Facebook has changed things yet again and who has time for this?) to a sense of [...]
Social media and social network Terms of Use (TOU) are often overlooked as we, the users, scramble to get started sharing and liking and pinning, all in the interest of promoting products and services–or increasing public awareness. We click through the legalese in our impatience to get started. Yet what we don’t read, and don’t [...]
“I had harbored a theory—shared by others— that Facebook didn’t work. But I tested that theory and found profits instead.” Brian Carter, The Like Economy: How Businesses Make Money With Facebook STOP YOUR SEARCH! Brian Carter’s The Like Economy is just the book you have been looking for. And here’s why. As a society we appear [...]
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