Social Media Marketing Is More Than Facebook And Twitter.

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This guest post is written by Michael Dolen, founder and CEO of the popular online forum, CreditCardFroum.com. What’s social media? Most of us think of Facebook, Twitter, and maybe even LinkedIn. However there’s something else that falls into this category: forums/message boards. Because they’ve been around since the dawn of the internet, they’re not nearly as [...]

Social Media: Leaving 2011 and Heading Into 2012

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How will we remember 2011? A year filled with huge change on a global, local and personal level. Social media played an integral part and continues to impact our lives–in ways we don’t always stop to think about. Social media tools are developing and evolving at breakneck speed, presenting incredible opportunity and risk at the [...]

Dell Earns Forrester Research’s Prestigious “Voice of the Customer” Award

As a social media consultant I have often cited Dell for its work in social media. This week, in the same week that Dell earned the prestigious “Voice of the Customer” award from Forrester Research, its social media team released “CAPtivating Conversation: Dell CAP Days Participants Speak Their Mind”; video of the participants in its inaugural Customer Advisory Panel.

Taking social media offline?

Social media is all about building relationships. Reaching out and connecting over the phone, or over coffee or a meal, is a valuable step in getting to know someone better. How often do you reach out to social media friends and followers? Have you had success in building stronger business relationships in this manner?