Customer Service and the Social Web: A Cautionary Tale
I’m actually a nice person. I try to be helpful. I add value and I am often compassionate. I’m also an excellent customer since I network and provide word-of-mouth referrals. Most of the time. Things have been difficult this last week, what with the funeral, getting the 16 year old back to school and catching up with work after having been out of town. The garden is choked with weeds, the house so scary that I had been debating hiring one of those emergency cleaning crews that come in after a major catastrophe. The pressure has been intense. I worked most of ...
Rev Up Your Social Media Engine – Ford’s Scott Monty to Drive Sept. 4 Workshop at WGTE Public Media
Whether you’re already a social media maven or don’t know a poke from a tweet, you’ll be a more effective online spokesperson for your organization after attending this year’s Professional Development Workshop. Scott Monty, global digital and multimedia communications manager for Ford Motor Co., Detroit, is an expert on corporate use of social media who also writes on the topic for The Social Media Marketing Blog at www.scottmonty.com. In his talk, he will review guidelines and lessons that companies of any size can use as they enter the world of social media. Make your reservations now for the Northwest Ohio Chapter’s annual ...
Taking social media offline?
We often forget (or at least I do) that we can take social media offline–in a phone call, or face-to-face meeting for instance. It is so easy to stay busy with work, to keep contacts at the tweeting, friending, posting, commenting, and emailing level. And yet, reaching out and connecting over the phone, or over coffee or a meal, is a valuable step in getting to know someone better.
And social media is all about building relationships, right?
I just summoned up my courage and called a Facebook friend and Twittermate I have never spoken to before to wish him Happy Birthday. It was nice to hear his smiling voice (and he didn’t hang up on me). Good exercise.
How often do you reach out to social media friends and followers? Have you had success in building stronger business relationships in this manner?
I am an experienced marketing strategist, coach, and public speaker who specializes in teaching businesses how to engage with customers and prospects online using social media and social networking.
Do you need to start integrating social media and social networking into your marketing? Contact me to set up a consultation.
