Close this search box.



This was a whitepaper written for a presentation by a senior member of Diversified US leadership. The topic addresses the drive by many brands to become known as “digital-first” in the marketplace.

“Embracing a digital-first approach requires an open review of the existing business structure and a thorough evaluation of what is working, what needs to be revised, and where growth opportunities exist. It also requires a solid understanding of the customer journey from the inside and outside of the market segment. “