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Celebrating Four Years of Providing Help and Hope: #Milaap4Hope

Kasturi Kalmaddi, Sari Business Owner. Credit: The Hope Project is a campaign to inspire urban masses towards empowering rural women through small contributions. What makes this project special is that the women, in this case, are ex-Devadasis and the possibility of self-reliance through entrepreneurship is a ray of fierce hope for them. [...]

2019-10-08T05:55:00+00:00By |Blog, Social PR|

Hertz Customer Service #Fail Amplified.

Consumers make purchases online and via mobile phones (and even regular phones) daily, often doing online research before making a buying decision. We’ve become accustomed to searching for the best deal online, polling friends about their experiences and checking online reviews. It’s fast. It’s easy. And potentially damaging to the brands who show up online [...]

2019-10-08T05:55:00+00:00By |Blog, Customer Service|

What’s So Funny? How to Use Humor In Business Communications.

Winter is taking a toll on all of us. From snow to ice to mudslides, potholes, and school closings, it seems that no matter where you are located—the weather has been difficult. So naturally, we’re looking for things to laugh at. We need humor. Humor is a serious thing. I like to think of it [...]

2019-10-08T05:55:00+00:00By |Blog|

Is Thought Leadership Just Business Jargon?

I’m tripping over thought leadership these days. Stubbing my toes on #thoughtleader hashtags and barking my virtual shins on “how to become a thought leader” articles and posts. Welcome to our digital world. With the rise in popularity of inbound marketing, content creation, and the ongoing migration of offline to online, the terms “thought leader” [...]

2019-10-08T05:55:01+00:00By |Blog|