Flipboard: The “Next Big Thing” for Public Relations

Are you using Flipboard yet? You should be. The digital social magazine app aggregates content from across the web and displays it in lush, four-color magazine format. You “flip” the pages as you scroll through magazines created around the topics that interest you. Entertaining. Impactful. Mobile. Flipboard was introduced to the marketplace in 2010 and [...]

Persuasion: 6 Principles That Power PR Success

What’s the difference between success and failure? More often than not, it’s the ability to persuade. In public relations, persuasion is a vital component of everything we do. Think about it. Building relationships, creating compelling content, managing crises, and reputations, media and blogger outreach, public speaking, sharing and connecting with social media, getting our colleagues, [...]

Are We Too Old For Social Media–Or Not Old Enough?

When my Dad passed away in November 2011, I stopped dying my hair. The gray strands are starting to show. Makes it hard to pass for 25, or 35--or even 45 these days. “So,” you wonder. “What does this have to do with social media, integrated marketing or even business in general?” Not much. And [...]

2019-10-08T05:55:01+00:00By |Blog, Marketing, Social Media|

Marketing for Nonprofits

On June 28th I have the honor of presenting a plenary session to the Kids in Need Foundation’s (KINF) national meeting in Cleveland, Ohio. KINF’s mission is to ensure that every child is prepared to learn and succeed by providing free school supplies nationally to students most in need. They stay very busy, for obvious [...]