Public Relations

PR Is Facing Challenges, But They’re NOT Insurmountable!

Does the public relations industry face challenges? In a word, yes. Why? In part, because public perception of the role of PR ranges from a complete lack of understanding of what public relations is, to the idea that PR consists of nothing but creating “buzz” or “spin”… or worse. Like this. “Ironically, public relations has [...]

2019-10-08T05:54:58+00:00By |Blog, Public Relations|

Seven Tips for Preparing for a Broadcast Interview

This post originally appeared on on April 10, 2012 You Want Me? Not My Client? Last month I was interviewed on a CBS affiliate’s public affairs program about the viral success of the Kony 2012 video. According to the Wall Street Journal, The Kony 2012 video has set the mark as the fastest spreading viral video ever. The show’s host [...]

2019-10-08T05:55:03+00:00By |Public Relations|