Close this search box.

Event offers nonprofit professionals and volunteers a chance to learn about technology

Marketing and Social Media Strategist Allen Mireles Exploring Social Media Toledo 5-2011Toledo, Ohio, June 4, 2012 – Integrated marketing and social media strategist, Allen Mireles, will keynote the upcoming Chicago Counts 2012 event on June 9, 2102 in Chicago. Ms. Mireles will discuss the essential questions nonprofits must answer before leaping into social media and online marketing activities. “In 2012, the pressure to get involved in social media and online marketing is intense, especially as nonprofits are feeling the effects of a tight economy and decreasing funding sources,” said Allen Mireles. “While some nonprofit organizations have learned to negotiate the world of social media effectively, many more are struggling with small staffs, smaller budgets and lack of experience in using social networking and social media to help meet organizational goals.”

“The name, “Chicago Counts” stands for COnference Uniting Nonprofits and Technology,” said Heidi Massy, event coordinator. “ Chicago Counts” is designed to offer nonprofit professionals and volunteers a cost effective entry to the world of technology, social media and social networking,” she stated. According to Ms. Massey,  sessions are kept small deliberately to allow attendees personalized attention. Regular admission costs $35 for the daylong event, which includes lunch provided by Wow Bao.

Chicago Counts 2012 is a project of Ms. Massey’s firm, CommunityConnective, a company that helps nonprofit organizations come into the 21st century through innovative engagement strategies, guiding organizations in their technology choices, and creating exciting programs and events. The event is sponsored by the Pierce Family Charitable Foundation, Mobile Citizen, LISC Chicago and SNtial Technologies.

Chicago Counts 2012 speakers and topics include:

Opening Keynote: Should Your Nonprofit Dive Headfirst Into Social Media? 6 Critical Questions to Answer Before You Leap (Allen Mireles)

Good Marketing = Be Gutsy (Mana Ionescu)

Security In The Cloud Or Securing The NFP (Vince McCaskill)

The State Of NP Tech Foundation Funding (David Krumlauf)

Evolution Of Web Video And Implications For Nonprofits (Anthony Bernas and Brad Manilla)

Social Fundraising: Getting It Right (Estrella Rosenberg)

Pinterest For Nonprofits (Meghan Jane Stegemann)

Visual Storytelling In The Digital Age (Trina Chiasson)

Setting Up Your Digital Newsroom (Sally Duros)

Trick Up Your Google Analytics (Keidra Chaney)

From YouTube To Livestream: Getting Social With Video (Mike Ewing)

Incorporating Email Into Your Marketing Outreach For Cost-Effective, Driven Results

(Lisa Ghisolf)

Event Planning On A Shoestring Budget: It’s Easier Than You Think! (Sara Altier)

Facebook For Nonprofits (Allen Mireles)

Humane Resources (David Eads)

Content Chemistry (Andy Crestodina)

How Not To Be A Douchebag: Social Media For The Rest Of Us (Gordon Dymowski)

Google AdWords: How To Get The Most Out Of Your $10,000 Each Month

(Anthony Hoell & Michael Des Jardins)

Collaboration Tools (Lauren Haynes)

Mobile For Nonprofits (Mark Rickmeier & Kate Garmey)

Making Authentic Connections Through Social Media

(Shawn Agyeman & Myles Dannhausen)

Social Change Filmmaking (Emile Cambry)

Start a Nonprofit Blog That Doesn’t Stink (Keidra Chaney)

Search: Faster Research, Better Results (Barbara Iverson)

CRM And Social Content Management Tool Hybrids

(David Eads, Facilitator; Douglas Miller, Panelist; Tim Sarrantonio, Panelist)

How To Rethink Social Media When There’s No Time For Social Media

(Christine Cupaiuolo)

Open Data: How To Use Government Data For Nonprofit Success (Kate Eyler-Werve)

Closing Keynote (James Carlson)

For more information about Chicago Counts 2012 or to purchase your ticket visit


About Allen Mireles

Called one of the “25 Very Smart Business Women to Follow on Twitter” and one of the “20 Social Media Divas You Should Be Following”,  Allen Mireles is an integrated marketing and social media strategist, trainer and public speaker. She combines more than 25 years of experience in traditional marketing and public relations with social media expertise, practicality, and humor to help her clients understand how to use social media tools and marketing and public relations strategy to meet business objectives.

Mireles is principal of Allen Mireles Marketing, an integrated marketing and social media consultancy based outside of Toledo, Ohio, and founded in 1993 as Allen Mireles Marketing Communications. The firm has a diverse international client base in healthcare IT, manufacturing, and education.


About Community Connective

CommunityConnective helps nonprofit organizations come into the 21st century through innovative engagement strategies, guiding organizations in their technology choices, and creating exciting programs and events. This includes volunteer recruitment/management, social media, creating effective online content and leadership development. Chief Connector, Community Builder and Founder Heidi Massey, is available for speaking engagements and teaching opportunities.





Leave a Reply

Your email address will not be published. Required fields are marked *