At Allen Mireles Consulting we’ve worked with clients in industries ranging from retail and manufacturing to education, healthcare, and technology. We have developed and implemented strategic marketing public relations campaigns for non-profits, healthcare, special events, and clients from financial planning, and human resources consulting. We’ve created corporate identity and new product introduction programs for organizations in the plastics, early childhood education, technology, and non-profit sectors.
The marketing collateral content we have created has included capabilities brochures, direct mail, and sales support materials and we have written by-lined articles, whitepapers, case studies and news releases for clients in environmental risk management, manufacturing, technology, and healthcare. We’ve written blogs for clients and have served as guest bloggers for national marketing and public relations blogs. We’ve also managed online communities, conducted influencer outreach campaigns and participated in national campaigns as influencers. Here are some examples of our work.
2012-2015 and 2010-2011
Allen managed marketing public relations, special events, and tradeshows for this artist, manufacturer, and global e-commerce retailer in the garden and giftware sector. She shaped and implemented social media marketing and public relations strategy, managed print and electronic advertising, coordinated publicity, and promotions for special events and tradeshows in Atlanta and Chicago. Allen created social network profiles and developed content for Carruth’s social media channels and the artist’s blog.
Beltsville, Maryland and Chicago, Illinois
Allen served as subject matter expert (SME) and a member of the blogging team for the public relations software company, Vocus, and then for its parent company Cision.
Allen was included, as influencer and blogger, on the 2015 Chrysler 200 Media Drive in Lousiville Kentucky and wrote a blog post detailing media drive and new product introduction process for the 2015 Chrysler 200.
Allen Mireles Consulting managed influencer outreach and list development for an open house promoting national furniture chain’s expansion into the Ohio market. We managed local promotion and coordinated local vendors and entertainment providers for this Grand Opening event, which targeted women from NW Ohio and SE Michigan.
Arment Dietrich, Inc.
Allen served as Acting Vice President for a Chicago-based integrated marketing and social media firm managing six accounts across cross-functional industries. She worked with clients from manufacturing, education, professional services, and retail sectors; developing and implementing integrated marketing, digital public relations, media relations, content marketing and social media strategies.
Toledo, Ohio and Louisville, Kentucky
Allen served as the local liaison and project manager for the inaugural Exploring Social Media Business Summit, NW Ohio’s first digital/social business conference, spearheaded by social media expert, speaker, and author, Jason Falls. Allen Mireles Consulting managed in-market publicity and social media marketing, which resulted in local media placements and interviews; meeting attendance goals. The event was the first in a series of social media business summits conducted across the country in subsequent years.
Allen Mireles Consulting served as public relations and social media marketing counsel for Marco’s Franchising, LLC, known as the fastest growing pizza company in the United States. We leveraged our social media expertise to provide social media audits, strategic digital and social media recommendations, and policies. We also conducted social media coaching and training for the company’s internal teams.
Master Chemical Corporation
Allen Mireles Consulting provided public relations counsel including B2B content creation and media relations for this global supplier of industrial coolants. We were successful in placing numerous articles and news releases in industry trade media. We were responsible for writing for press releases and media alerts, new product introductions, website copy and case studies. We also provided social media audits and high-level coaching to Executive Team.
Auburn Hills, Michigan
Allen Mireles Consulting provided public relations and marketing communications counsel for a full-service research firm based in Auburn Hills, Michigan. We were responsible for coordinating media relations and publicity; developing tradeshow sales strategy and writing collateral content. We also the managed direct mail campaigns for trade shows and special events.
Allen Mireles Consulting provided oversight for the production of strategic marketing and branding communication processes for this prominent East Coast healthcare IT firm, now a subsidiary of United Health Care. We facilitated content development for the corporate identity initiative, trade show displays, and marketing collateral. We served as creative director for the development of the new corporate logo and the corporate identity campaign. We also wrote case studies, news release, print and web copy.
Allen Mireles Consulting served as marketing and public relations counsel for this physical rehabilitation center specializing in physical therapy, kinesiotherapy, and aquatic therapy. We were esponsible for the development of the company’s marketing strategy; management of its media relations and publicity; development and execution of its physician marketing programs resulting in increased patient referrals; content creation and project management for sales collateral materials and the firm’s first website.
Clients and Partners Listing
- Unison Behavioral Health Group
- Promedica Flower Hospital
- Mercy Hospital and Health Services
- Promedica Goerlich Center
- CPW Health Center
- Medical Value Plan
- Global Works Systems, Inc.
- Ingenix (United Health Care)
- GE Healthcare
- F1 Technologies
- Technology Solutions, Inc.
- Mission Control Systems, Inc.
- University of Toledo
- Bowling Green State University
- St. John’s Jesuit High School
- A Child’s Way, Inc.
- Fiat/Chrysler Corporation
- Master Chemical Corporation
- Advanced Blending Technologies, LLC
- Effective Environmental Solutions, Inc.
- Art Van Furniture
- Marco’s Pizza
- Carruth Studio
- Wedding Window
- Calphalon Corporation
- Choice Communications
- Roether Gallery
- Costa Rica Luxury Rentals
- Demand Success 2014
- Chicago Counts! 2012
- Kids in Need Foundation 2012
- Exploring Social Media Business Summit 2011
- Lucas County Prevention Conference
- Women’s Entrepreneurial Network Regarding Women Conference
- Tenacity 5
- Big Leap Creative
- Arment Dietrich
- R/P Marketing Public Relations
- Creative Oxygen
- Effective Environmental Solutions
- Breezy Hill Marketing
- Roemer Insurance
- Gongos Research
- HST Associates
- Marketplan, Inc.
- Oak Wood Associates, Ltd
- Sheroian and Associates
- Horticultural Research Institute
- Olander Park System
- Citifest, Inc.
- Ohio Assn of Second Harvest Foodbanks