6 Ways to Build Long-Term Influencer Relationships
It’s getting harder and harder to get attention these days. We’re all inundated with marketing messages, social updates, email and even boatloads of “snail mail.”
It’s getting harder and harder to get attention these days. We’re all inundated with marketing messages, social updates, email and even boatloads of “snail mail.”
I was scrolling through my Facebook newsfeed last night when I saw an update from B.L. Ochman, a social media friend, and colleague whose account
How will we remember 2011? A year filled with huge change on a global, local and personal level. Social media played an integral part and
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Every really good conference or meeting offers up a new phrase, a moment of amusement, and a reason to ponder. Our session with Dell earlier this week was no exception. New phrase: “digital hoarder”. Moment of amusement: Darth Vader using his social media lightsaber to take Dell down. Reasons to ponder: too many to list here.
Dell’s first Customer Advisory Panel (CAP) was a day filled with discussion, brainstorming and idea sharing on topics including purchase process, product use, Dell.com, customer support and even recycling. Dell has stated that it is committed to delivering on their promise to execute ideas and key changes where possible and to stay accountable for customer feedback.
Social media is all about building relationships. Reaching out and connecting over the phone, or over coffee or a meal, is a valuable step in getting to know someone better. How often do you reach out to social media friends and followers? Have you had success in building stronger business relationships in this manner?
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