Technical Whitepapers & Case Studies

The Virtualization of the OR and Disruption of the Medical Device Industry

Introduced a new medical-device product family to a C-suite audience on a compressed timeline, turning virtualized-OR technology into a clear business case. — Diversified

Eight Evidence-Based Strategies to Reduce Clinician Burnout

Traced the causes of clinician burnout and laid out eight evidence-based countermeasures — a dense clinical topic built into a usable decision tool. — symplr

Global Works Helps Top Orthopaedics Group Implement Allscripts EHR

Told how a services firm drove physician adoption of a new Allscripts EHR across a leading orthopaedics group — 160 providers in 20 locations — solving the hardest part of any health-IT rollout: getting clinicians to actually embrace the technology. — Global Works

Profiles & Brand Storytelling

Monica Pacheco’s Humble Approach to Leadership Through Learning

Profiled a global glass-science engineer’s path from a Colombian classroom to leading O-I’s regional science team — a technical career told as a human story. — O-I

Jasmine Harris, Associate Scientist

Profiled an MIT materials scientist who pivoted into stem-cell research and, within three years, helped drive her company to a $125M acquisition — a story about curiosity, stubbornness, and defying expectations. — Factor Bioscience

Iron Maiden-Branded Beer Gets Seal of Approval in Visit With O-I Team

Turned a heavy-metal band’s visit to a Brazilian brewery into a brand story about glass, beer, and an unlikely seal of approval. — O-I

PR & Short-form Explainers

Factor Bioscience Successfully Defends mRNA Gene-Editing Patent

Announced a biotech’s successful defense of its mRNA gene-editing patent, framing a technical legal win for industry press — and earning third-party pickup. — BioSpace

Back to Basics: HIPAA-Compliant Texting

Explained to clinicians why everyday mobile texting can breach HIPAA — a compliance risk made plain in a few hundred words. — symplr

Medpace Donation to Matthew 25: Ministries Funds Delivery of Relief Supplies to Ukraine

Announced a clinical research organization’s donation to Matthew 25: Ministries to fund the delivery of relief supplies to Ukraine — a corporate act of giving shaped into news that earned pickup. — Medpace